Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding & Corporate Level Marketing John M.T. Balmer

ISBN: 9780415284219

Published: April 6th 2003

Paperback

352 pages


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Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding & Corporate Level Marketing  by  John M.T. Balmer

Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding & Corporate Level Marketing by John M.T. Balmer
April 6th 2003 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 352 pages | ISBN: 9780415284219 | 3.47 Mb

An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area.FullyMoreAn international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area.Fully revised and updated with the original contributions contextualized by the editors analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations.This new edition featuresa new introductory section to branding and public relations, contextualizing the rest of the volumenew case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examinednew readings and an updated Harvard style case studyrevised and updated commentary and analysis from the editorsFilled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.



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